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Which should I use?
Often the answer is both. Start with the TAKE IT DOWN Act, and add a copyright notice if you took the image yourself.
| TAKE IT DOWN request | DMCA notice | |
|---|---|---|
| Who can use it | The person shown, or someone they authorize | The copyright owner, or someone they authorize |
| Must you own the image? | No | Yes |
| AI fakes | Yes, if realistic | Usually no |
| What's required | 4 items: signature, location, non-consent statement, contact | 6 items, including a statement under penalty of perjury |
| Deadline | Within 48 hours of a valid request | "Expeditiously," no fixed time |
| Copies | Platform must try to remove known identical copies | No equivalent requirement |
| Can it be reversed? | No counter-notice process in the law | Poster can counter-notice |
| What the poster may see | No guarantee either way; policies vary | Often your name and details |
| Sites outside the U.S. | Depends on the site | Some comply voluntarily |